Ever notice your browser’s address bar turn green while shopping online? A green address bar indicates the highest level of authentication and security a web site can get, Extended Validation or EV SSL.
Customers Gain Confidence with the Green Address Bar
When shoppers visit a web site secured with an Extended Validation SSL Certificate, high-security browsers will trigger the address bar to turn green and display the name of the organization listed in the certificate as well as the certificate’s security vendor. The browser and the security vendor control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.
The Extended Validation Standard
The Extended Validation Standard is a more thorough authentication process handled by a trusted third-party verification authority. This process includes authenticating the certificate applicant’s domain ownership and organizational identity, as well as the individual approver’s employment with the applicant, and authority to obtain the Extended Validation SSL Certificate. This strict process assures the organization has been authenticated according to the most rigorous industry standard.
Research shows that over half of Internet users today avoid buying online because they are afraid their financial information might be stolen. If you are handling financial and personal data through your web site, an EV SSL Certificate helps your visitors complete secure transactions with confidence and gives you an advantage over competitors who don’t have the green bar.
Go Green for Less Than $250/yr with New Lower Pricing!
TierraNet offers EV SSL Certificates from VeriSign and GeoTrust (now at a discounted rate) as well as standard SSL Certificates from RapidSSL. Secure your site today and maximize its online sales potential. Visit our SSL page for more information about the certificates we offer.
Tags: EV SSL, SSL Certificate
